Holiday magic isn’t accidental; it’s built through smart strategy, bold collaboration and a whole lot of heart. We’re joined by Hasbro’s Amanda Whittaker, who pulls back the curtain on how toys move from sketch to shelf — while still making space for joy, nostalgia and community impact. From the Play-Doh x Barbie collab stealing the season to a full-on Furby revival, we get into what sparks trends, how licensing teams actually work together and why the best ideas sometimes start with a quick AI mockup.
We also talk about the real work behind the fun: coordinating with Walmart Media Connect and creators, aligning search-to-delivery experiences, and keeping a small hybrid team humming during the busiest stretch of the year. Amanda shares why the toy industry is surprisingly collaborative — think Hasbro and Mattel in the same sandbox — and how that mindset leads to better in-store moments and happier families. The result is a smoother path from discovery to doorstep, and a better chance that what’s under the tree becomes a tradition long after the wrapping is gone.
We dig into the power of play for therapy and inclusion too: Play-Doh as a tool for communication, adapted toys for dexterity, and the simple magic of screen-free minutes around Connect 4, Guess Who and Operation.
If you love toys, brand strategy or just need a reminder that play still matters, this one’s for you. Subscribe, share with a friend who runs game night, and leave a review to tell us your most nostalgic toy memory.
