In the latest episode of Acronym Soup, hosts Jacob and Jeffrey delve into the essential acronyms of digital marketing: PPC, CPC, and CTR.
Firstly, PPC, or Pay-Per-Click, is a model where businesses pay for each click on their ads, commonly seen in Google Ads and social media platforms. Secondly, CPC, or Cost-Per-Click, indicates the cost incurred for each click, which can vary depending on keyword competitiveness. Lastly, CTR, or Click-Through Rate, measures the percentage of ad impressions that result in clicks.
Jacob and Jeffrey stress the importance of understanding these metrics for successful digital marketing campaigns. They also underscore the value of collaborating with experienced professionals to optimize PPC efforts and ensure maximum return on investment.
For anyone venturing into the digital marketing arena, this series is here to help.
To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/
