In this episode of Human Friend Digital, Jacob and Jeffrey explore how to structure websites for both users and search engines. Using Simon Sinek’s Start with Why framework—what you do, how you do it, and why you do it—they discuss creating logical site outlines that balance user experience with SEO optimization.
They highlight cornerstone content as key to organizing a website and the importance of targeted keyword research using tools like SEMrush. Jacob explains when to create standalone pages versus embedding content, emphasizing quality over quantity to avoid low-value pages.
The takeaway: start with a spreadsheet, map out your site structure, assign keywords, and design a site that serves both people and search engines. It’s a practical guide to effective website architecture.
Link to Simon Sinak’s TED talk:
https://www.youtube.com/watch?v=u4ZoJKF_VuA
Link to Yoast:
https://yoast.com/
Link to SEM Rush:
https://www.semrush.com/
To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/
