In this latest Human Friend Digital Podcast episode, Jacob and Jeffrey talk to a commercial photographer whose work you are probably well acquainted with but had no idea - TJ Vissing. As a photographer and part owner of OMS Photo, TJ has worked with notable brands such as Hershey’s, Wendy’s, and P&G.
In our discussion, TJ walks us through the nature of commercial photography and delves into the meticulous planning and collaboration required to produce these visuals. It's not just about snapping a photo; it involves a whole team – photographers, food stylists, retouchers, and more – all working in harmony to create images that grab your attention in milliseconds.
We also explore the substantial investment needed for high-quality photography and how small businesses might justify these costs to remain competitive. TJ provides insights on transitioning from DIY photography to professional shoots, stressing the importance of first creating strong graphic and web design before combining it with excellent photography.
This episode offers a deep dive into the hidden efforts behind those perfect pictures and gives practical advice for businesses looking to elevate their visual marketing game. Tune in to understand the artistry and strategy behind commercial photography and how it can transform your brand.
Hit play and enjoy!
To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/
