In this episode of the Human Friend Digital Podcast, Jacob and Jeffrey dive into the world of keyword difficulty—a crucial concept for anyone navigating SEO. Jacob breaks it down: keyword difficulty measures how hard it is to rank in Google’s top search results for a specific keyword, with tools like SEMrush offering a score from 0 to 100.
The conversation highlights the importance of competition in determining keyword difficulty. It’s not just about how relevant your content is—it’s about how many others are vying for the same spot. Ranking for a competitive term like "SEO marketing" is like trying to win a national chess tournament, whereas targeting a niche like "cat trees" offers more room to succeed.
Jacob also emphasizes the power of long-tail keywords, which are longer, more specific phrases with lower competition. They may not have as much search volume, but they can be much easier to rank for.
As always, it’s a balance of effort and strategy. If you’re a small business, you’ll want to focus on niche markets with lower keyword difficulty. It’s about picking the right race—and knowing how to run it.
SEM Rush
To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/
