Breaking Free of the Cookie Empire
In this episode of the Human Friend Digital Podcast, Jacob and Jeffrey dive into the challenges and opportunities of moving toward a cookie-less world in online advertising. Building on last week’s conversation, they explore how cookies have evolved from simple trackers to invasive tools that gather extensive user data, raising serious privacy concerns.
Jacob reintroduces Plausible Analytics, a privacy-friendly alternative to Google Analytics that avoids cookies by using temporary user IDs based on device and behavior data. The discussion also covers the use of UTM tracking, an old-school method that allows advertisers to measure campaign effectiveness without relying on cookies.
The episode emphasizes the importance of businesses taking steps to protect user privacy now, even before regulations catch up. It’s a practical guide for those looking to stay ethical while still gaining valuable insights in digital marketing.
UTM Builder:
https://utmbuilder.net/
Plausible Analytics:
https://plausible.io/
The Wired article that Started our Conversation: https://www.wired.com/story/webxray-online-privacy-violations
Link to Last Week’s Episode:
https://humanfriend.digital/webxray-and-the-fight-for-digital-privacy/
To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/
