A Nobel Prize-winning psychologist once convinced a room full of doctors to deliberately do nothing for three minutes in the middle of a colonoscopy — and in doing so, he may have saved a number of lives. This is the story of Daniel Kahneman, a tub of cold water, a great many students who were paid ten dollars to suffer, and the Peak-End Rule: the faintly alarming discovery that we do not remember our lives as we actually lived them. We remember the worst bit, and the last bit, and we throw most of the rest in a skip. Toby tells the whole improbable tale — and then works out what on earth it means for your Google reviews, your completion days, and the difference between a client who quite liked you and a client who will not stop talking about you at dinner parties.
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