Are you constantly creating new content, only to forget about the posts that actually performed well? You’re not alone — and you’re leaving money and momentum on the table. In this episode, I show self-employed estate agents how to stop reinventing the wheel and start doubling down on what’s already working.
We’ll explore how to analyse your top-performing posts, identify patterns the algorithm favors, and create spin-off content that reinforces your expertise and visibility. If your audience responded to a local insight, market myth, or tip last month — it’s time to milk it for all it’s worth. Repetition builds recognition. Don’t be original at the expense of being effective.
🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!
Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.
Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/
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