Meet La Crosse Distilling Co. — crafting spirits true to their Driftless roots, and the Seeing Green Solutionist of the Day for October 10.
In this Spotlight episode, we turn to spirits — an industry steeped in tradition yet increasingly ripe for reinvention. La Crosse Distilling Co., founded in 2018 in Wisconsin’s scenic Driftless Region, built its entire operation around local agriculture and renewable energy. Their goal: produce honest, organic, grain-to-glass spirits that reflect a sense of place while lightening their footprint.
From how they power their stills to how they source their grains, La Crosse weaves sustainability into every step — supporting nearby farms, reducing waste, and turning distilling into a force for regeneration. It’s a model that proves better spirits start long before the bottle — and that environmental stewardship can taste as good as it feels.
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