Meet Ruffwear, the outdoor dog gear pioneer keeping pups and the planet in mind — and the Seeing Green Solutionist of the Day for September 29.
In this Spotlight series episode, we turn to the pet sector — where the growing demand for gear, toys and accessories brings joy to dogs and their humans, but also carries a footprint in materials, energy and waste. The challenge is to create durable, high-performance products for active dogs while designing with responsibility at every step.
Enter Ruffwear, the Bend, Oregon–based brand founded in 1994 with a mission to “unleash possibilities for dogs and their humans.” From harnesses, collars and packs to coats, boots and natural rubber toys, Ruffwear has built a reputation for gear that’s trail-tested and built to last. Alongside that performance is a deep sustainability journey: Bluesign®-approved fabrics, PFAS-free designs, climate neutral by 2027 and climate positive by 2030 goals, plus community programs like Paw It Forward.
Ruffwear shows how adventure and accountability can go hand in paw, pointing to a future where exploring the outdoors with our dogs means choosing products that hold up on the trail and tread lighter on the planet.
Thanks for listening to Seeing Green: Solutions for Our Daily Lives.
Discover more spotlighted brands, founder conversations and sustainable living insights at www.seeinggreen.eco.
🎧 Subscribe to stay inspired — and don’t forget to share your favorite episodes.
🔗 Follow @SeeingGreenEco on Instagram and YouTube
