Law Firm Keyword Research Mistakes Are Killing Your ROI

Description

Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.

Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't ready to hire.

We break down the exact keyword intent categories, match type strategy, and conversion optimization that transformed Sterling's paid search for lawyers into a predictable client acquisition system.

Learn why phrase match vs broad match matters, how attorney keyword targeting differs from lawyer keywords, and the geographic targeting framework that stops wasted clicks in this episode.

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📄 CHAPTERS

0:00 - Law Firm PPC Keywords: Why Clicks Don't Equal Cases

1:20 - The 5 Critical Keyword Research Principles for Family Law Firms

3:08 - Purchasing vs Research vs Core Intent: The Conversion Hierarchy

6:11 - Why Most Agencies Over-Index on Research Keywords

10:48 - Geographic Keyword Targeting Strategy That Actually Converts

15:03 - Understanding Google Ads Keyword Data Limitations

19:35 - Lawyer vs Attorney: The Conversion Rate Difference

23:23 - Phrase Match vs Broad Match: Control Your Paid Search Spend