Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.
This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions.
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📄 CHAPTERS
0:00 - Paid Search Campaign Structure For Family Law Growth
2:18 - The P-Max Problem: Why Agencies Waste Your Budget
4:02 - Buy Terms: 30% Budget Allocation For Ready Clients
8:35 - Local Terms: 42% Of Your Leads Come Here
10:44 - Research Terms: Attribution Modeling That Works
16:12 - Service-Based Terms: Segmentation Strategy Mistakes
19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets
21:41 - The $100 Budget Breakdown: Campaign Performance Metrics
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