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Season 2, Episode 12: Protecting Your Ideas with Kristen Pursley, President of Dobrusin Law

In this episode, we sit down with Kristen Pursley, President of Dobrusin IP Law, a women-owned intellectual property boutique firm based in Pontiac, Michigan. Kristen specializes in helping innovators, founders, and growing companies protect what they create — from patents and trademarks to copyright strategy and tech transfer guidance.

We talk about:

• Why every business — no matter the size — should think about intellectual property early
• The key differences between patents, trademarks, and copyrights (in plain language)
• Common mistakes entrepreneurs make when DIY-ing IP (and how to avoid them)
• How strong IP strategy can make you more attractive to angel and venture investors
• Practical, budget-friendly steps founders can take right now to start protecting their work

Whether you're launching your first product, scaling a startup, or preparing to pitch investors — this conversation will help you think smarter about protecting your value and your vision.

#EntrepreneurLikeMe #DobrusinLaw #KristenPursley #IntellectualProperty #ProtectYourIdeas #SmallBusinessSupport #GreatLakesBay

Sponsored by the Michigan Economic Development Corporation (MEDC) – Make it in Michigan with the support of a robust partner network designed to help entrepreneurs succeed. Learn more at michiganbusiness.org.

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Don't forget to leave us a review and share this episode with your friends. Stay tuned for our next episode where we continue to explore the journeys of extraordinary individuals in the world of business and innovation. Until next time, keep exploring, learning, and making an impact!