Ben Laifsky interviews Sean Gigremosa, CEO of Claritiv, about how Claritiv helps trade show and conference exhibitors capture conversation context at scale. Sean explains the pivot from a product-management tool to a white-glove, hardware-plus-platform solution that records booth conversations, extracts intent and pain points, and produces prioritized, personalized follow-ups and performance insights. They also cover Claritiv’s multi-model AI architecture, Sean’s background and move to Las Vegas during COVID, the company’s branding journey, and the realities of fundraising and defining an MVP.
Topics Covered
- Claritiv solves a trade show exhibitor pain: lots of conversations, but little usable context for follow-up beyond business cards.
- The product includes a lanyard-style capture device that auto-records conversations in noisy environments, plus a platform that analyzes them.
- Claritiv delivers white-glove onsite operations (device handling, uploads) and daily/end-of-show reporting.
- Outputs include prospect summaries, questions/pain points, sentiment/engagement signals, and prioritized follow-up guidance.
- Claritiv can evaluate exhibitor staff performance and recommend improvements to increase ROI from shows.
- The tech stack is modular (LLMs/NLP + sentiment/tonality + theme detection + aggregation/synthesis) and designed to stay model-agnostic.
- Sean describes “extreme hospitality” as a differentiator versus app-only tools.
- Fundraising/valuation at early stage is framed as uncertain; Sean emphasizes traction via signed contracts and seeking investor-partners, not just capital.
Key Quotes
- “The main problem that they have is context from conversations.”
- “At the end of the day I get like a stack of business cards with little to no context.”
- “As long as you’re good at talking… and asking the right questions… everything else is handled by the platform.”
- “The important thing for us… is that aggregation… that synthesis.”
- “Extreme hospitality… you go not just above and beyond, but you go even past that.”
- “The best feedback is real feedback… regardless if it’s perfect or not.”
