If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines.
Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to reach, engage, and retain gig and delivery drivers in a world where traditional marketing just doesn’t cut it.
From Facebook ads and YouTube Shorts to in-app messaging and driver trust, Lamar shares real-world strategies that are working across 80+ U.S. markets.
What You’ll Learn:
Key Takeaway:
Drivers aren’t just gig workers—they’re business owners. The companies that win in driver marketing are the ones that respect that and communicate with clarity and intentionality.
