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In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway.
Key Insights:
- Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events.
- Digital Trends: Understanding customer language and continuous dialogue are crucial. Digital marketing in logistics has unique trends.
- Tech Startups: Effective strategies include social media, content creation, and partnerships. Jennie Malafarina discusses keyword targeting challenges and the importance of building personal brands on LinkedIn.
- Building Relationships: Partnering with customers, strong onboarding, and networking are vital.
- B2B Sales: Clean data, targeted messaging, and prioritizing high-intent leads are key to success.
- Freight Tech Challenges: Differentiating in a crowded market requires partnerships and effective use of LinkedIn lead gen forms and boosted posts.
Connect with Jesse
gohighway.com
LinkedIn: https://www.linkedin.com/in/jessieannebumgarner/
