Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode
In this episode of Fractional Futures, Paul Mills and Rachael Wheatley discuss the critical signs that indicate when a business needs a fractional CMO. They explore the importance of strategic marketing leadership, the dangers of viewing marketing as a cost center, and the need for cohesive marketing strategies that align with business goals. The conversation emphasizes the necessity of understanding market dynamics and the value of data-driven decision-making in marketing.
Special Guest
Rachael Wheatley, Fractional CMO
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Key Takeaways
Sound bites
"Absence of genuine strategic marketing capability."
"Marketing is perceived as easy, anyone can do it."
"What does a fractional CMO actually do?"
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Fractional Marketing Leadership | Marketing Transformed.
