In this episode of the Sales Mama podcast, Sausha draws parallels between horsemanship and building consistent revenue in a business. She emphasizes the importance of consistent daily effort in sales and marketing to avoid the fluctuating highs and lows of business income.
- Daily Consistency: Emphasizes the need for daily, consistent actions like reaching out to potential clients and marketing, rather than relying on sporadic big efforts.
- Avoid Confusion: Sausha advises against confusing potential customers with too many product options and stresses having a clear, simple offer.
- Embrace Uncomfortable Work: Sausha encourages tackling challenging tasks head-on and staying disciplined in business practices to achieve sustainable success.
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