On this episode of The Brand Herald, Landon talks with Chris Nation from Mirazon, a local managed IT services company that’s been helping businesses for 25 years. If you missed the episode with Leah Weisman a few years ago on the sales side, this one is a bit different. Chris is the Marketing Manager at Mirazon who focuses on brand awareness and PR, which he breaks down into two very simple "Rs": Relationships and Reputation. Drawing on his background as an English major and his deep involvement in the Louisville community, Chris shares why the way you talk about your business matters just as much as the work you do.
Chris takes the mystery out of PR, explaining that it isn't just about writing press releases. It’s actually about building trust so that when the media or your customers talk about you, they have something good to say. He gives some great, down-to-earth advice for smaller brands: focus on doing excellent work first so you have a great story to tell, then take the time to go meet people to get to know them and build a network.
Landon and Chris also talk about why looking professional isn't about being stuffy, but about being consistent. At Mirazon, they use high-quality branded clothing to make sure their engineers feel like a team when they walk into a client's office. Chris sums up their approach with a value we really love at Goodson: "expertise without arrogance". It’s all about making the complex easy to understand and treating people like partners instead of another ticket.
Chapters:
00:00 Introduction to PR and Reputation Management
04:47 Chris Nation's Background and Journey into PR
09:21 Defining Public Relations: Misconceptions and Realities
14:07 The Role of Relationships in PR
18:59 Understanding Mirazon: Services and Client Relationships
23:33 The Intersection of PR and Marketing at Mirazon
28:22 Advice for Building PR Networks and Reputation
33:05 The Importance of Quality in Branding and Promotional Items
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