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Hey Podcasters!
For years, Rich and Andrew kept hearing the same thing from their social media followers:
"You should start a podcast."
As flight attendants, they'd built a large audience by creating polished, entertaining videos online. So if they were going to launch a podcast, they knew listeners would expect that same experience.
They wanted the podcast to feel like a step forward, so when they finally launched Two Guys on a Plane, video was part of the plan from day one!
As Rich put it, "We've always had the mindset that your audience is everywhere. Don't stick to one platform."
For Two Guys on a Plane, one recording becomes a lot of things: an audio podcast episode, YouTube content, social clips, and now a video podcast on Apple Podcasts.
Instead of creating something new for every platform, they're getting more value from the conversation they're already having!
That same philosophy carried over to their workflow.
With two busy flight attendant schedules, they batch record several episodes in one studio session each month. The studio handles the cameras and production, and Rich and Andrew get to focus on the conversation instead of the technology.
When it's time to publish, they keep it just as streamlined.
Rich told us that one of his favorite parts of publishing video on Buzzsprout is being able to upload one video file and have it automatically appear on Apple Podcasts alongside the audio version of the show.
"Being able to just upload to Buzzsprout as you would the normal audio episode and have it pushed to pretty much everywhere is such a nice feature."
I think that's what makes this a great example for other podcasters.
They knew they wanted to start with video because it helped them reach the audience they'd already built, so they found a workflow that made video podcasting sustainable.
It's easy to get intimidated by video podcasting, especially if it feels like a one-size-fits-all solution. But, there are many ways video can add something to your show!
If you've been thinking about experimenting with video, you can upgrade to a Buzzsprout video plan and start publishing video episodes to Apple Podcasts.
Grow Your Craft
Join us this Wednesday, July 1st, at 1:00 PM EST, for a Buzzsprout class featuring Fan Mail!
We'll show you how it works, share creative ways podcasters are using it, and answer your questions live.
Have a question for Megan? Send a text!
That's all for this week! Thanks for listening & keep podcasting!
