Franchise leadership lives or dies by the strength of the franchisor and franchisee relationship.
In this episode, we’re joined by Tom Wood, President and CEO of Floor Coverings International, for a conversation about what effective franchise leadership actually looks like in practice. Having served as a franchisee, founding executive, growth leader, and CEO, Tom brings more than four decades of experience and a rare, balanced perspective on both sides of the franchise relationship.
Tom shares how his time as a franchisee continues to inform the way he leads today, and why franchisors and franchisees must clearly understand and respect their distinct roles. We explore the tension that often exists in the franchisor and franchisee relationship, especially during periods of change, innovation, and growth, and why leadership missteps usually happen when that balance breaks down.
We also dive into what drives sustainable franchising growth, from how high-performing franchise owners think differently to why investing in people, systems, and marketing is non-negotiable. Tom explains why strong mentorship, disciplined fundamentals, and a willingness to listen are essential for scaling a franchise system without losing trust along the way.
So, whether you’re leading a mature brand or building an emerging brand, this episode offers a clear-eyed look at franchise leadership that prioritizes alignment, accountability, and long-term growth.
Connect with Tom
Floor Covering International - https://floorcoveringsinternational.com/
Email - Twood@FCIFloors.com
LinkedIn - https://www.linkedin.com/in/tom-wood-cfe-8580727/
Episode Highlights:
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com
