In this special episode of Soulful Self-Care Conversations, Pearl sits down with her longtime friend and business partner Crystal Fox, founder of Fox Business Marketing AI, a Chicago-based digital marketing consultancy helping small businesses automate, optimize, and grow.
From meeting on Clubhouse during the pandemic to building powerful collaborations, Pearl and Crystal dive deep into how entrepreneurs can find harmony instead of hustle by creating systems that support both business and life. Crystal shares her inspiring personal story of resilience — from losing her mother at 13 to overcoming fear and finding her voice — and how that shaped her purpose to empower others through digital strategy and marketing clarity.
This episode is packed with wisdom for entrepreneurs, CEOs, and creatives who are ready to stop playing busy and start growing intentionally.
What You’ll Hear in This Episode
💎 Crystal’s Story: How childhood trauma, loss, and survival mode led to resilience, humor, and a passion for helping others.
🧠 Stop Chasing, Start Attracting: The mindset shift every entrepreneur needs to make to grow sustainably.
💻 The Power of Streamlining: How automating and optimizing your systems saves both time and money.
💬 The Google Game: Why reputation management and reviews matter more than ever.
📈 The Goal is Growth, Not Busyness: How to focus on ROI, not “look busy” tasks.
💖 Trust and Teamwork: Why finding the right people for your business (and life) changes everything.
🎯 Audit, Align, and Level Up: How Crystal helps clients identify leaks, refine processes, and find their “why” behind every goal.
Key Quotes
Gentle Guidance & Takeaways
💡 Audit Your Business: Review where your time and money are going. What’s serving you — and what’s not?
⚙️ Automate What You Can: Free up time for creativity, coaching, or connection.
🕰 Time ≠ Money: Ask yourself, “Is this worth my hourly rate?” If not, delegate it.
📬 Consistency Builds Trust: A weekly newsletter, updated Google page, or regular social post matters more than perfection.
💰 Streamline for Savings: Every unnecessary platform or subscription is money you could reinvest elsewhere.
✨ Play the Long Game: Systems and storytelling together create sustainable growth — not overnight success.
About Crystal Fox
Crystal Fox is the founder of Fox Business Marketing AI, a boutique digital marketing consultancy based in Chicago. She helps small businesses grow by combining technology, automation, and authentic storytelling. Crystal’s mission is to make digital success achievable for everyone, blending strategy with heart and humor.
Follow Pearl on
social media TikTok, Instagram, and Facebook: @Pearlchiarenza
Go to https://www.wsliving.com/
Remember to embrace your inner pearl, nourish yourself, and find balance in life. Stay
true to your authentic self and continue working on your personal growth.
