What if a 97-year family legacy held the blueprint for making songs travel further, earn more, and outlast the hype cycle? I sit with Ralph W. Peer, Managing Director at peermusic UK and Australasia and VP for Africa and the Middle East, to explore the legacy of a a century-old global publishing powerhouse. From post‑war royalty runs to today’s data firehose, Ralph opens the black box of publishing so creators can see where value is built.
We dig into the art of cross-cultural collaboration and why place still matters. Ralph shares how Australia’s first international writing camp flipped the “fly to LA” script, bringing US writers to Melbourne to capture local flavour and global polish. Expect stories that connect South African Ama piano, Brazilian funk, and drill with mainstream pop momentum, plus practical ways to curate rooms that produce export-ready songs without losing identity.
On the business side, we break down global administration and the quiet power of local expertise. Ralph explains why how some collection societies differ from common law systems, how technology accelerates matching, and why relationships still close the gaps that software can only flag. We chart the new economics of catalogue in streaming—why enduring songs appreciate as frontline hits churn faster—and show how production music and one-stop clearances help supervisors say yes when budgets and timelines shrink.
The AI conversation gets real: inputs versus outputs, transparency, opt-in licensing, and why betting on fair use is a risky business plan. Rather than waiting for courts, Ralph argues for workable licensing frameworks that protect writers and reward innovation. If you create, manage, or monetise songs, this is a field guide to making your rights travel—across borders, formats, and decades.
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