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Why Self-Discipline Is the Highest Form of Self-Love

Have you ever felt torn between your ambitions as an entrepreneur and your dedication as a parent? In this deeply personal conversation, Ashley Hawks, founder of SOAR Groups, reveals the transformative journey that took her from childhood lemonade stands to building multiple successful businesses while raising two children.

Ashley introduces a refreshing approach to entrepreneurship with her "Ready, Shoot, Aim" philosophy, challenging the perfectionism that keeps many aspiring business owners stuck in planning mode. "No business ever failed because they had too many sales," she shares, emphasizing that action trumps perfection every time.

The heart of our discussion explores how self-discipline becomes the ultimate form of self-love, especially for high-achieving women. Ashley vulnerably shares her rock-bottom moment—working through early motherhood at an unsustainable pace until her body literally began shutting down. This crisis became the catalyst for her current success, teaching her to "sharpen her ax" rather than simply chopping harder.

We dive into the fascinating parallel between entrepreneurship and video games, where each new level requires different skills and where the characters you meet along the way become crucial allies in later stages. Ashley explains how surrounding yourself with the right peer group—people outside your industry who understand your core values—can provide perspective impossible to gain on your own.

For mothers balancing business ambitions, Ashley offers practical wisdom on involving children in your professional life, creating meaningful boundaries, and releasing the guilt that often accompanies success. Her mantra of taking bigger risks sooner will inspire anyone hovering at the edge of a bold decision.

Whether you're an established entrepreneur, a mother juggling multiple priorities, or someone contemplating your first business venture, this conversation offers both the encouragement and practical strategies to help you reclaim your authentic self while building something meaningful in the world.

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Thanks for listening & cheers to Reclaiming Your Hue!