Skyscrapers, Snack Bags, And Bitcoin: A Mompreneur’s Guide To Big Bets
Some decisions feel like cliff dives, but sometimes you realize you’ve been standing on the edge for years. That’s how Erin describes leaving her only salaried job to launch Willow Peak, a commercial real estate investment platform built on autonomy, intuition, and a mission to create spaces where people thrive. Motherhood came first, and the calendar didn’t bend—so she built a life that could. Not fewer hours, but better ones: the freedom to meet the bus at 4:23, then return to models, leases, and lenders once the house quiets.
We go behind the deal sheet to unpack why she believes we’re in the greatest buying opportunity of our lifetime in commercial real estate. After two decades selling trophy assets, she’s now buying with discipline, repositioning with purpose, and inviting investors to participate in value created by timing, execution, and human-centered design. Erin explains the real mechanics: note sales, lender negotiations, capital stacks, leasing plans, and the very real complexity that scales with each acquisition. She also shares practical on-ramps for smaller buyers who can play the long game.
The conversation widens into the personal choices that make professional courage possible. Erin talks about navigating a male-dominated field by being three times as prepared while refusing to mute her feminine strengths. She shares her nightly rituals with her daughters—affirmations and a simple song—that ground their home in presence. And she opens up about addiction and recovery: a college-era battle with meth, years of sobriety, and a recent, deeply personal decision to stop drinking again after a moment of spiritual clarity. For her, sobriety is about signal, not stigma—about catching the guidance she prays for.
If you’re seeking a livable version of ambition—one that honors family, faith, and focus while seizing rare windows in the market—this one will hit home. Listen, share with a friend who needs permission to choose autonomy, and if it resonates, subscribe and leave a quick review so more mompreneurs can find us.
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Thanks for listening & cheers to Reclaiming Your Hue!
