Moms, Markets, And Meaning
What if the real growth move isn’t more hustle, but better alignment? Kelly sits down with Melissa McGath—designer turned agency owner—to unpack how she built Voom Creative from a rushed brand contract into a focused, faith-forward branding and marketing studio. Entrepreneurship came first, motherhood followed, and the two have been in conversation ever since. Melissa shares the early days of hiring out of necessity, why strategy must lead design, and how niching by service (and eventually by faith) helped her find clients who felt like partners instead of friction.
The most surprising lever in her journey might be the simplest: a protected Friday. By guarding one day each week for presence at home, she discovered that boundaries sharpen business. With a team she trusts, a morning routine that fills her cup, and no-meeting Mondays for deep work, Melissa shows how systems create space for creativity and calm. We get candid about the messy parts too—school calendars gone sideways, the art of delegating at home, and the moment she nearly walked away before prayer redirected her to realign rather than quit.
We also dig into partnership lessons, values fit, and the courage it takes to do scary things: hiring your first employee, changing your positioning, and saying no to misaligned work. Melissa is writing a book for mompreneurs to demystify the practicals—hiring, payroll, advisors, process mapping—while honoring the reality of family life. If you’re a founder, a mom, or both, you’ll walk away with clear steps to buy back your time, build a brand with a backbone, and choose a pace that sustains your purpose.
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Thanks for listening & cheers to Reclaiming Your Hue!
