What if everything you built—your business, your title, your safety—disappeared overnight? We sit down with financial educator and 20-year entrepreneur Joshua Hernandez to explore how identity survives disruption and how resilience is forged through honest reflection, calculated risk, and the decision to begin again.
Joshua shares the rise of his early career, buying his first home at 25, and the hard crash of 2008 that forced him to surrender the house and strip back to essentials. Instead of chasing pride, he chose process: buffers for downturns, leaner overhead, diversified income, and scenario planning that keeps cash flow steady when markets shake. He explains why risk is necessary, how to keep it calculated, and what “protecting the downside” looks like when you’re leading a people-centered business. We dig into daily practices that compound trust—showing up, keeping promises, and treating clients like family—because integrity is the best growth engine.
Mindset threads through every chapter. The Magic of Thinking Big, The Greatest Miracle in the World, and What to Say When You Talk to Yourself didn’t just inspire him; they shaped a method for testing ideas before going all in. Joshua’s blueprint for aspiring founders is clear: test the waters to validate demand, then compress your learning curve with a mentor who has already walked the path. And beyond the spreadsheets, there’s a human turn—how salsa dancing at rock bottom led him to his future wife and a life of travel that expands perspective and fuels better decisions.
If you’re rethinking success, rebuilding after loss, or simply ready to align ambition with a life you actually love, this conversation will give you tools and heart. Subscribe, share with someone who needs a spark, and leave a review to help more listeners find us.
What’s one risk you’re ready to take this week?
Follow Josh on instagram @joshuaehernandez.
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