If you’re serious about becoming an elite salesperson or future leader, join my FREE community. You’ll get all the training you need.
https://www.skool.com/guided-growth-6605/about?ref=b1a71f976602498898c32136a4a01c1a
Want to go from Sales Rep to Sales Manager?... https://tinyurl.com/2m7enhum
Find me on IG to connect: https://instagram.com/usmankayaniofficial
00:00 – Why most sales managers cap out
00:28 – Introduction
00:48 – Metric 1: Total ad spend (top of funnel)
01:31 – Why close rate isn’t the real lever
01:34 – Metric 2: Total leads generated
01:46 – Metric 3: Percentage of bad data
02:47 – Fixing bad data (verification, forms, authentication)
02:50 – Metric 4: Connected-to-set ratio
03:23 – Speed-to-lead: calling in the first 5 minutes
03:45 – Day 1–3 call cadence (10 attempts rule)
04:00 – Metric 5: Outbound touch density
04:50 – Metric 6: Connect rate percentage
05:46 – Metric 7: Lead-to-booking (outbound)
06:42 – Metric 8: Lead-to-booking (inbound)
07:06 – Metric 9: Lead-to-booking (overall)
07:41 – Metric 10: Discovery call show rate
08:12 – Metric 11: Discovery → closing call percentage
08:40 – Metric 12: Offer percentage
09:04 – Metric 13: Closing percentage
09:53 – How brand affects close rate
09:53 – Metric 14: Average sale price / dollar per call
10:16 – Metric 15: Cash-to-revenue percentage
10:56 – How to use these metrics
11:21 – Get the full playbook inside the free community
