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00:00 – Intro
00:41 – The belief bridge framework
01:17 – Outcome vs method belief
01:39 – The sales vs marketing disconnect
02:05 – Branding, trust, and belief
02:49 – When you don’t need sales reps
03:13 – High-ticket needs a human nudge
04:11 – Webinars plus sales teams
04:47 – Selling only to the convinced
05:22 – Awareness levels explained
05:48 – Marketing moves slow, sales moves fast
06:00 – The middle of funnel gap
06:47 – Why people think sales is dead
07:01 – The businesses that scale fastest
07:15 – Stage-based sales vs marketing
08:35 – LTV, profit, and pricing power
09:02 – Why you must master both
09:36 – How to think about the next phase
