Description

Rob Larson, President of Larson Ford, discusses how his family-owned dealership has adapted to seven decades of change while preparing for the next generation of automotive retail.

Larson shares how the dealership embraced internet sales, AI and mobile service while maintaining a focus on personal customer relationships. He also addresses affordability, inventory constraints and the growing pressure from direct-sales brands and unauthorized brokers.

Key discussion points:

• Technology adoption: How Larson Ford has integrated internet sales and AI into daily operations.
• Customer convenience: The growth of mobile service and pickup-and-delivery options.
• Affordability: Rising vehicle prices and the challenge of reaching younger, first-time buyers.
• Franchise competition: The impact of direct-sales startups and unauthorized brokers.
• Future growth: Larson’s approach to expansion and preparing the business for the next generation.
• Adaptability: Why evolving with the market while preserving core values has helped sustain the dealership for 70 years.

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