Dodge is working to rebuild dealer confidence while redefining performance for a new generation of buyers. On this episode of Inside Automotive, Matt McAlear shares how the brand is resetting its dealer relationships and rolling out a flexible, multi-energy strategy to meet shifting consumer demand.
McAlear explains how Dodge is balancing electrification with internal combustion options through a “freedom of choice” approach, giving dealers and customers greater flexibility. He also discusses the launch of Dodge’s next-generation performance platform, pricing strategy, and efforts to attract younger buyers while maintaining the brand’s core identity.
With new models arriving in showrooms and dealer engagement initiatives underway, Dodge aims to align production, performance, and affordability to support long-term growth.
McAlear covers:
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