Description

Shannon Robertson joins Inside Automotive to discuss the FTC’s recent warning letters to 97 auto groups and the implications for dealership compliance. Robertson outlines why transparent pricing, robust training, and adherence to federal and state regulations are critical in maintaining consumer trust and avoiding enforcement actions. She emphasizes that consistent online-to-in-store pricing, combined with documented processes and staff education, can protect dealerships while enhancing brand credibility.

•  Overview of the FTC warning letters and their targets 
•  Importance of aligning online advertised prices with in-store quotes 
•  Dealer training strategies to ensure compliance across staff and departments 
•  How written processes and legal guidance provide a “safe harbor” defense 
•  The role of compliance in protecting profitability and building consumer trust 
•  Integrating transparency and compliance into dealership marketing and operations 

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