Artificial intelligence is reshaping how consumers research and shop for vehicles, and dealerships must adapt to a new era of search. On this episode of Inside Automotive, automotive marketing experts April Simmons, Kevin Frye, Brooke Furniss, and Cody Tomczyk explain how Generative Engine Optimization (GEO) is changing digital marketing and what dealers need to do to remain visible in AI-powered search results.
The panel explores the differences between traditional SEO and GEO, why brand visibility matters more as zero-click searches increase, and how AI platforms evaluate dealership reputation. They also discuss the challenges of measuring GEO performance, the growing influence of reviews and social media, and why dealers should shift from keyword research to prompt research. As AI continues to transform consumer behavior, the conversation offers practical insights into building content, trust, and digital authority in a rapidly evolving landscape.
Key discussion points:
• How GEO differs from traditional SEO and why it matters now
• The rise of AI-powered vehicle shopping and search behavior
• Why brand awareness is becoming critical in zero-click environments
• The growing influence of reviews, social media, and online reputation
• How prompt research is replacing keyword research
• Practical steps dealers can take to improve AI visibility today
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