Amberly Allen, founder and managing partner of Dealer Merchant Services (DMS), joins Driving Solutions to discuss DMS’s recent acquisition by Priority Payments and what it means for automotive dealers navigating a rapidly changing payments landscape. She explains why finding a more sophisticated payments partner became critical as surcharging rules, compliance demands, and consumer payment preferences continue to evolve.
Allen breaks down how Priority Payments’ scale, technology, and extensive compliance resources strengthen DMS’s ability to protect dealers, reduce liability, and modernize dealership payment ecosystems. The conversation also explores how the partnership expands DMS’s capabilities across treasury, cash flow optimization, and emerging payment methods, while maintaining the company’s high-touch service model. From new card network requirements to digital wallets and crypto adoption, Allen outlines what dealers need to know now—and how the transition will remain seamless for existing clients.
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