Mark Vickery of Cox Automotive reveals how AI is transforming car dealerships by personalizing customer interactions and improving satisfaction rates to all-time highs. We explore how dealerships are using predictive technology to understand shopping journeys and connect with customers more effectively while maintaining the human touch that builds lasting relationships.
• AI helps dealers connect with customers faster and more confidently, not replace human interaction
• Customer satisfaction spikes when shoppers feel the dealership knows their journey and preferences
• Predictive Insights with Gen AI alerts dealerships when customers are ready to buy and prioritizes leads
• AI drafts personalized messages based on customer behavior data from AutoTrader, KBB, and websites
• Performance managers with dealership experience help implement technology and develop strategies
• Creating a culture that embraces change is crucial for successful AI implementation
• The AI revolution parallels the internet adoption challenges dealers faced in the late 1990s
• Great customer experience is no longer optional but "the price of admission" for future success
• Amazon's ease of purchasing demonstrates how convenience trumps price shopping
• Tomorrow's technology changes are inevitable—dealers must adapt to thrive
Visit cbtnews.com for more insights on how your dealership can leverage AI to enhance customer experiences and improve profitability.
Driving Solutions is the go-to podcast for dealership professionals who want to stay sharp, informed, and ahead of the curve. Hosted by Jim Fitzpatrick and powered by CBT News, each episode brings you real strategies, smart tools, and expert insights to help you run a more profitable operation.
Subscribe on your favorite podcast platform and visit CBTNews.com for more.
