Pete MacInnis, CEO of eLEND Solutions, joins Driving Solutions to discuss the company’s recent Finance Report and how its fintech platform is helping dealerships overcome inefficiencies in auto financing. He explains how outdated credit-tier models can create a $4.7 billion annual revenue gap for dealers and outlines how modern, dynamic lender practices are reshaping the financing landscape.
MacInnis details how eLEND’s tools integrate credit, identification, and financial workflows to streamline pre-approval and deal-making processes. The platform reduces friction, accelerates transactions, and protects margins while maintaining SOC 2 Type II compliance and robust audit trails. He also highlights the new DealMaker tool, which seamlessly connects digital retailing, CRM, and inventory systems to dealer finance workflows—allowing dealerships to improve accuracy, speed, and customer satisfaction across the sales process.
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