automotiveMastermind and DriveCentric announce a strategic partnership that will integrate Mastermind's predictive data intelligence directly into DriveCentric's CRM platform, creating a seamless experience for dealership staff.
• automotiveMastermind brings 15 years of machine learning algorithms that predict customer buying behavior
• DriveCentric provides the engagement platform and operational tools dealerships use daily
• Integration eliminates the need for dealership staff to switch between multiple systems
• Partnership focuses on clean data flow between systems, ensuring consistent information
• Private incentives from manufacturers can now follow customers from marketing to showroom to F&I
• Matt Leone, now CEO of DriveCentric, previously served as CEO of automotiveMastermind
• DriveCentric is opening its API to create a more connected ecosystem for dealerships
• Data hygiene and enrichment will improve accuracy of AI communications
• Beta testing is underway with full implementation expected in Q4
• Joint customers will only need to sign an authorization form to activate the integration
• No additional cost to dealers who already use both platforms
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