Hospitality brands have more guest data than ever before — but most still are not using it to create truly personalized experiences.
In this episode of Check-In with Bryan, Bryan sits down with Billy FisCher of Very Good Ventures at the Digital Transformation Summit in Arlington, Texas, to talk about where AI is actually headed in hospitality, why so many brands are stuck with stale digital experiences, and what operators should be doing right now to prepare for the next wave of innovation.
Billy breaks down the disconnect between massive data warehouses and the actual guest experience, explaining why many hotel, travel, and restaurant brands have built powerful systems without creating meaningful personalization. The conversation also dives into the rise of generative AI, how customer expectations are changing, where brands should start experimenting, and why the smartest operators should focus on solving one friction point at a time instead of chasing hype.
They also explore:
If you’re in hospitality, hotels, travel, restaurants, or digital product strategy, this conversation offers a grounded look at where AI is creating real opportunity — and where the industry still has work to do.
Billy also shares insight into the work being done at Very Good Ventures and how brands can begin thinking more strategically about generative UI, digital transformation, and customer experience design.
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