Description

In this high-energy and insight-rich episode, I sit down with Jens Heitland—CEO brand builder, global entrepreneur, endurance athlete, and former IKEA executive. From coaching CEOs across continents to completing Ironman triathlons, Jens brings a fresh, grounded perspective on leadership, personal branding, and the power of mindset.

We explore how pushing your physical limits in sport can directly fuel resilience in business, why personal brand matters more than ever for CEOs, and the critical (and costly) mistake Jens made in one of his startup ventures—and what you need to learn from it.

What You'll Learn in This Episode:

• Why human-centric innovation starts with leadership
•  How discomfort drives personal and professional growth
• The power of storytelling to shape culture and drive transformation
• Lessons from endurance sports that apply directly to leadership

Memorable Quotes:

• “Everything is mindset. If you’re fairly healthy, you can run 5–10k. But the long stuff? That’s 60% in your head.”
• “If people don’t want it and can’t afford it—you’re not solving the right problem.”
• “Stretch goals are the ones that scare you. That’s the point. That’s where the magic is.”

Resources and Links:

• The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.

Connect with Jens:

🌍 Website: https://www.jensheitland.com/story
💼 LinkedIn: https://www.linkedin.com/in/jensheitland/
📸 Instagram: https://www.instagram.com/jensheitland/

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