In this episode, our guest Sarah Clay, LinkedIn specialist and business advocate, discusses her journey of writing a book as a key step in positioning herself as an authority in the field. From overcoming resistance to better understanding the power of employee advocacy, Sarah shares the intricate details behind her book-writing process and how it solidified her niche in the business world. We dive deep into the impact of employee advocacy, especially for companies of different sizes and departments, and how sharing knowledge through platforms like LinkedIn can foster stronger relationships with clients. Sarah also reveals the real purpose behind writing a book—not for monetary gain, but as a powerful business tool.
Key Takeaways:
- The Power of Writing a Book for Positioning – Writing a book is a strong way to showcase expertise and authority in a niche. Sarah shares how it broke down barriers for her to get on stage and how it serves as a valuable tool beyond just making money.
- Overcoming Resistance – Even though Sarah knew the value of writing a book, it wasn’t until someone challenged her that she finally committed. She discusses how external accountability helped her through moments of self-doubt during the process.
- Employee Advocacy for Diverse Teams – Sarah explains the importance of employee advocacy and how empowering different departments to engage on LinkedIn can create connections with customers. Technical teams can directly answer specific client queries, strengthening customer relations.
- Writing a Book: A Long-Term Investment – It’s not about immediate sales, but about the long-term business benefits. Sarah highlights how writing a book refines systems and creates credibility that lasts far beyond a business card.
- Process and Systems Matter – Writing the book allowed Sarah to refine her process for employee advocacy, making it easy for companies to implement. This system is geared to empower employees, helping them see how engaging on LinkedIn benefits both them and the company.
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