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Mastering the art of sales requires more than just knowing techniques; it's about building relationships and understanding your audience. This episode discusses key insights for new salespeople, from the importance of cold calling to fostering genuine connections and follow-ups. 

1. Get comfortable with cold calling
2. Pushing for ongoing contracts instead of focusing only on new business 
3. Build long-term relationships rather than seeking quick sales 
4. Networking through various platforms to increase visibility 
5. Consider the significance of generosity in client interactions 
6. Following up consistently after initial meetings for relationship building 
7. Avoiding the trap of perfection before starting outreach 
8. Steering clear of comparing products with competitors 
9. Understanding and engaging directly with the target audience

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Graham Elliott

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