We explore three common mistakes that underperforming salespeople repeatedly make and provide simple fixes to improve both sales numbers and enjoyment of the sales process.
• Know your product and understand its specific benefits for each customer, not generic benefits
• Listen to customers rather than dominating conversations out of fear of losing control
• Recognize different personality types using frameworks like DISC profiling
• Adapt your follow-up strategy based on whether clients make quick decisions or need time
• Build trust by being honest about product limitations rather than overselling
• Develop long-term relationships that lead to repeat business and valuable referrals
• Adopt a service mindset focused on genuinely helping clients rather than just making sales
Check out our website for a free one-hour webinar that provides additional techniques you can apply immediately to improve your sales results.
Welcome to the podcast!
If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.
Graham Elliott
You can contact me at graham@salescraft.training
My website is www.salescraft.training
Please join my mailing list.You'll get all the news and latest offers.
Or... if you've found this helpful, please buy me a coffee!
