Differentiating your business from competitors requires a blend of effective pricing, communication, and service quality. The episode explores the impact of perceived value, ethical selling practices, and client feedback on establishing a sustainable competitive advantage.
• Importance of perceived value in pricing
• Control over quality and customer service
• Role of communication in building trust
• Differentiating through ethical sales practices
• Emphasising consultancy over sales tactics
• Need for ongoing client feedback to improve service
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Graham Elliott
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