Finding new clients can be hard and the cost per new client can be very high. So it makes sense to keep clients as long as possible. So, whether you are selling a service, a product, or a membership, what do you need to think about when considering client retention?
The first thing I talk about in this podcast is recognising, from the start, which clients are most likely to stay with you, and which are likely to go elsewhere regardless of what you do. Once you understand this, you can adopt the appropriate strategies to maximise client retention.
Another thing to consider is how you can stand out from your competitors. Buyer's remorse can be an issue, so the more engaging you can be from the outset, the more likely your clients are to stay with you (and refer people they know!).
Finally, there are simple things you can do every day to give yourself the best chance of keeping your clients loyal.
Welcome to the podcast!
If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
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Graham Elliott
You can contact me at graham@salescraft.training
My website is www.salescraft.training
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