Description

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Today, we kick off a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to identify the right target audience and build a buyer persona for your firm.

Here are the 5 topics in order:

• Identifying the right audience for your CAS firm
• Creating a value proposition for your CAS firm
• Deciding your pricing strategy
• Choosing a marketing distribution strategy for your CAS firm
• Choosing the right sales metrics to track

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Full Send | Accounting & Data

LinkedIn: Roman Villard, CPA
X: @FullSendCPA
YouTube: Full Send - Accounting & Data
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