Description

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly.

Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space. 

Our conversation features discussions on: 

• Takeaways from speaking with major publishers at the private Martech Record event at ASE 
• How affiliate publishers will be even MORE IMPORTANT in the era of AI 
• How tools like Prompt Watch can help affiliate marketers stay on top of AI search  
• How to assess TRUE customer LTV from affiliate sales 
• The importance of customer delight and referrals in Everflow's growth to $25m ARR 
• The ONE THING most brands miss when it comes to building successful affiliate programs

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Michael and Everflow: 
Everflow - Partner Marketing Platform For Revenue Growth

michael@everflow.io

Learn more about building successful affiliate programs:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Grow a multi-million-dollar incremental affiliate program ⬇️

Affiliate Discovery Call:
https://meetings-na2.hubspot.com/joshua-kennedy

Connect with Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527