We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.
• why clients don’t rebook and how to fix it
• mailed newsletters as a tangible trust builder
• the four-page monthly format that works
• 80 percent fun, 20 percent education content mix
• avoid promos in the core piece, use a separate insert
• how to name and tone the newsletter
• building a mailing list with birthdays and giveaways
• direct mail vs email roles and synergy
• holiday catalogs and gift card strategies
• ROI expectations at five to six months and costs
• DIY templates vs full-service options
If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call. Reach out for more newsletter information with Justin at
www.jurassicmarketing.com
To learn more about Kari Jo visit: https://www.karijopatterson.com
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Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-
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Links You May Want to Check out:
Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com
