What does it really take to build brand experiences that people feel, not just see?
In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.
We talk about:
What experiential marketing really means today
How BeCore approaches culture, community, and authenticity
Building trust with brands while pushing creative boundaries
The balance between strategy, creativity, and execution
Lessons learned from producing experiences in the real world
Why experiences—not ads—are shaping the future of brand connection
Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.
