🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Edie Gelardi, Division President at Duggal Visual Solutions, to explore her journey into the world of visual communications.
Edie shares how she moved from marketing into leading large-scale visual projects, highlighting the role creativity plays in building meaningful brand stories. She breaks down the rise of pop-up experiences, the logistics behind executing them well, and why strong client relationships are essential to bringing ideas to life.
The conversation also dives into her approach to hiring and team-building, the inspiration she draws from travel, and how technology—and increasingly AI—is reshaping the future of visual communication and brand experiences.
Tune in for a wide-ranging look at creativity, experiential design, leadership, and the evolving landscape where storytelling and technology meet.