You've probably said it — "Nobody wants to work anymore."
But what if the problem isn't your people? What if it's a management model from 1911 that somehow ended up running your practice?
- The Model You Never Chose — There's a reason your team does exactly what's asked and not one thing more. It was designed that way — over a century ago, by someone who never met a hygienist.
- The Finished Product Fallacy — You've already written off at least one person who could have transformed your practice. This is the belief that made you do it.
- Domestication vs. Activation — Two ways to lead in 2026. Most owners are running the first one without knowing it. The second one builds something DSOs, AI, and your competitors cannot touch.
Listen now — because while you're reading this, your best team member is quietly deciding whether your practice is still worth their best. You have a smaller window than you think.
